... like a GRRL!

women competing at world-class levels in skiing, basketball, mma, hurdles, and motorcycle racing with the words "IT'S TIME" boldly on top

IT'S TIME

Women didn’t get the right to vote until 1920. They didn’t get a seat at the table until 1972. And what have they done since? 

E V E R Y T H I N G. 

They’ve proven everyone who thought “little ladies” weren’t capable absofuckinlutely wrong. But sadly, there’s still work to be done and …like a GRRL! is here to help.

EQUALITY ISN’T YET EQUAL

Gender equality has made enormous progress. In the modern world women do it all: doctors, lawyers, judges, firefighters, police officers, even fly fighter jets into combat and land back on aircraft carriers. So lets never ever “but-can-a-girl-do-it?” again.

But we’re not done!  

an image of the symbols for man and woman with an equals sign
an ad from the 1950s bragging that a ketsup bottle is so easy to open even a woman can do it!

HOW’D WE GET HERE?

Sports has belonged to men. Since forever. And after thousands of years it just became... normal. That “normal” (ie: brainwashed) mentality penetrated every aspect of life all the way down to schoolyards, insuring girls knew their place and stayed there, in sports and life.

SADLY, THE INSULTS CUT DEEP AND PERSIST

Run like a girl.
Throw like a girl.
Hit like a girl.

Were dog whistles that kept girls away from sports… and more.

  • Participation of girls in high school sports in 1972: 7%
  • Number of female CEOs at Fortune 500 companies: 0 (zero with a “Z”)
a montage of images of Kathy Switzer running as the first woman to ever openly compete in the Boston Marathon being harrassed by marathon boss Jock Semple

SPORT IS MUCH BIGGER THAN SPORT

80% of today’s female leaders participated in sports in school. Eighty percent! But back when girls didn’t participate there weren’t heros to emulate. It took incredibly brave rebels to defy the established male order and prove women capable of so much more than the world thought possible. Thank god for the Kathy Switzers of the world - and the men that helped her - as they all broke down barriers.

“When I was in high school Sally Ride was making her first flight into space. She had a real impact on me. Those ‘firsts’ really stick in a girl's head and become inspirations for all of us.”
 — Dr. Karen Nyborg, Astronaut, Engineer, Pilot

MIRACLE ON PENNSYLVANIA AVE

In the 1970's feminism was on fire. The Equal Rights Amendment (ERA) was the crucible, but in 1972 an education bill snuck through in its wake. One section, Title IX, went on to have arguably the biggest impact on women’s rights of any legislation in history. While women had FINALLY gotten the right to vote 50 years earlier, until Title IX mandated a spot on the court, field, pitch, and a seat at the table in every program supported by federal funds.

Fur was definitely going out of style but Mink changed EVERYTHING.
One of the authors of TitleIX, US representative Patsy Mink, on the cover of Time magazine with her bill that would change the world for women in 1972
a graph comparing women participating in sports in 1972 vs 2022 and the incredible difference Title IX made

THE 37 WORDS THAT CHANGED THE WORLD

Title IX was so successful so quickly that most young women today have never heard of it. They just assume girls have always been allowed - no, expected - to participate. In everything.

The Title IX effect:

  • Girls participating in high school sports: 46% (up from 7%)
  • Female Fortune 500 CEOs: 74 (up from 0) 

MAKING '...LIKE A GRRL' FROM THIS DAY FORWARD MEAN 'LIKE A BOSS'

Gender equality has long passed critical mass. With women CEOs, judges, fighter pilots, inventors, scientists, and moms, it’s all over except for the acceptance. And that’s why GRRL! Is here. We’re here to correct anyone that doesn’t understand being or doing …like a GRRL! is as savage, sassy, classy and fucking cool as it can be done.

With your help we can put an end to this bs.

Our first endeavor is all about the women in motorsports: Race Like a GRRL!